Here's the plan

UPMC Health Plan // Brand Campaign

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Sometimes you need a plan. Actually, you always need a plan. Plans equal preparation, success, peace of mind. And so when UPMC Health Plan approached Chemistry about creating a brand campaign we did what we usually do: we listened. And the more we listened the more we came to understand that our client has significant plans - literally and figuratively - for keeping their members healthy. Plans that offer everything from health coaches and a health care concierge to access to some of the top-ranked care in the country. And so the "Here's the Plan" campaign was born, and carried its message across television, magazine, out of home, and digital. In just one year, UPMC Health Plan added more than 50,000 members. That's a big number. But hey, it was always part of the plan.

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