Klean Athlete // Brand Campaign
The client had an idea. A good one: Launch a line of nutritional supplements that were independently tested to be 100% clean of all banned substances. So how do you take that idea and make it a brand? At Chemistry we started by understanding that millions of athletes are proud of the fact that they don't "cheat," and so we made a connection to all those who believe in the integrity of their performance. We created a voice. A personality. A way to talk with athletes who live clean. Train clean. And compete clean. We showed up at marathons and triathlons across the country, talked to bloggers, ran Facebook ads and created magazine ads. The race to build a brand is a long one. But Klean Athlete is well on its way. A partnership with Major League Baseball and sales that far exceed projections is proof of that.