The Great Outdoors

Get Outdoors PA // Brand Identity & Website

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The Department of Conservation and Natural Resources, which originally created the Get Outdoor PA (GOPA) Program to increase the number of people who visited state parks, needed to expand the program to include local parks and recreation areas. Chemistry re-designed the original website to act as a single source for all things outdoor related, and introduced easy-to-use functionality that encouraged community partners to recruit outdoor advocates and highlight new events. Chemistry also created a new logo to reflect a contemporary spirit of adventure and exploration, and produced a graphic standards guide to ensure continuity in all communications materials.

 
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