Wow Factor

Digital B2B Advertising

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To help Georgia Pacific-Professional drive fresh interest in their suite of B2B products, Chemistry Atlanta rebranded its motion-activated line of touchless bath products (enMotion dispensers). In planning, we uncovered that everyone waves their hand in front of the dispensers differently, so we set out to own the "wave." The digital "Wave of Wow" campaign relied heavily on behavior targeting to support in-stream and viral videos, cost calculators and lead generation efforts. The campaign has accounted for 42% of traffic -- 92% of that traffic was new to the site. WoW videos have been viewed 6,200 times, and the pre-roll video has been seen 7.2 million times.

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